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The Content Wrangler Content Strategy Series

The Content Wrangler Content Strategy Book Series from XML Press provides content professionals with a road map for success. Each volume provides practical advice, best practices, and lessons learned from the most knowledgeable content strategists in the world.

Here are the first four books in the series.

Cover of The Language of Content Strategy

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowledge, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy.

Kevin P. Nichols’ Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.

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Successful content strategy projects start with knowing the quantity, type, and quality of existing assets. The Content Inventory and Audit Handbook, by Paula Land, shows you how to begin with an automated inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.

Nearly every organization needs to serve customers around the world. This book describes how to build a global content strategy that addresses analysis, planning, development, delivery, and consumption of global content that will serve customers wherever they are.

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